Raphael Dias is a Brazilian film director and executive producer, co-founder of the award-winning independent production company SquarePixel Films. With over 15 years of experience, his work is recognized for its strong cinematic language, emotional precision and careful attention to craft across storytelling and visual execution.

His projects have been widely awarded at major international festivals, including Cannes Lions Grand Prix and Titanium distinctions. A seasoned film director, Rapha has collaborated with brands such as Adidas, Hyundai, Diesel, Samsonite, Amnesty International, The Red Cross and National Geographic. He is also an educator at Miami Ad School, bringing a collaborative and craft-driven perspective to his role as a juror in creativity festivals worldwide.

Ralph Karam is an award-winning director - D&AD, Cannes Lions, Ciclope, Clio, Annecy, LIA, among others - founder of Le Cube, co-founder of Final Frontier and 1st Level. Ralph has led acclaimed projects for brands like Google, Discord, Marvel, and Supercell. He also curates at Silk Gallery Madrid and speaks regularly at global festivals.

Ralph served as a Jury member at many important for the industry festivals and awards: D&AD, New York Festivals, Clio, Mad Stars, Ciclope Latino, CutOut Fest, BassAwards.

An expert in regular management with 20 years of experience in management positions.
Core value: knowledge and practice of implementation, certification and audit of management systems of medium and large Companies in accordance with the requirements of international standards of the ISO series.
Specializes in the implementation of technologies and software for the automation and digitalization of sales and marketing processes.
Member of the advisory committee on the development of insurance in the Republic of Kazakhstan and the introduction of digital channels for exchanging data between market participants in the financial market.
Achievements:
1. Champion of Kazakhstan and Central Asia in athletics.
2. 23 years in alpine skiing.
3. Brought three Companies of the Republic of Kazakhstan to certification of quality management systems.
4. Introduced electronic insurance in the Republic of Kazakhstan.
5. Was part of the team that for the first time in the Kazakhstan market ensured a change in the insurance Company industry.

As Creative Director at Synthesis, Farrukh has led 800+ projects for 150+ clients and received more than 150 awards across regional and international festivals such as Epica Awards, AdBlackSea, Kiaf and many others.
Among the projects that attracted significant public attention are Visible Bag, Weight of Pain, and Charchamang.

Farrukh has a vast experience working as a Jury member of many local, regional and worldwide festivals and awards: White Square, Mad Stars, E+ Awards, TAF!, Spikes Asia, etc.

Creative strategist by passion, multidisciplinary by nature. Her experience spans agency life as a copywriter and strategy director, client-side leadership, and independent projects with several agencies across three countries, including 8 years in Paradais DDB Ecuador. She believes strategy is creative work, proven through her work with over 40 brands in 10 categories. Was selected by Adlatina as one of the Most Outstanding Creatives of 2024.

+60 awards in creativity and effectiveness, including:
Cannes Lions' Gold Young Lions Worldwide Winner in the Print Category
Gold and Silver Young Lions Ecuador Winner
Cannes Lions’ Roger Hatchuel Academy Alumni. Later, Speaker & Course Facilitator
See It Bee It Latam Selected (x2)
First Global Effie Worldwide Winner for Ecuador
First Grand Effie Latam for Ecuador
Grand Effie Ecuador Winner (x2)
Ojo de Iberoamerica Best Idea for the Country
Warc - Effective 100 Ranking - Top #25 Campaign Worldwide / Top #8 Campaign in Latam
Lux Awards Grand Prix

Vitor Menezes is Group Creative Director at VML Paris, with 17 years of experience working with global brands such as Colgate, Samsung, Fiat, Jeep, P&G, and Disney.

With projects such as Colgate – Not Every Smile Starts as a Smile, Samsung – Theater for All Ears, and Fiat – Safety Wi-Fi, his work has been recognized by leading international award shows, earning 10 Cannes Lions, a Gold Global Effie, as well as honors from D&AD, Clio, London International Awards, and The One Show.

Pooja Manek is a creative leader, a Cannes Lion Winner, and a changemaker in one. She gets immense fulfillment from being a people-gatherer, which led her to host and lead India’s first Cannes Lions See It Be It event in 2025. Over 200 women delegates comprising of women creatives, account managers and strategists spent a day listening to talks and panels by inspiring female leaders, making the first-ever edition a striking and meaningful success. In 2024, she was 1 of the 19 women leaders chosen from 1400 applications from across the globe, to represent India at the Cannes Lions See It Be It programme, a bespoke leadership accelerator for rising female and non-binary leaders.

In 2021, she was the only Indian on the Next Creative Leaders list, awarded by The One Club and 3% movement. This year she served as jury at the D&AD awards in London, chosen to judge the ‘Writing For Advertising’ category.

Over the years her campaigns for Swiggy, Cleartrip, Tinder, among other brands, have done a haul at Cannes, Spikes, Effies and Kyoorius. Her campaign for Cleartrip became the first and only silver lion for Talented agency in the founding year. She is known for her pivotal role in helping both local and global iconic brands find their voice in the modern world. She’s also a part of the adjunct faculty at MICA and Miami Ad School, helping shape the creativity and voices of the next generation of stellar creatives. As the founding member of talented, one of the very few employee-owned agencies in the world, Pooja is trying to reimagine the agency experience by changing everything that she has been angry about – in her previous stint and with the industry at large, such as pay disparity, credit hogging, no work-life balance, lack of representation, to name a few.

Arturo is a copywriter at heart with 17+ years of experience across Brazil’s most iconic agencies, including Africa Creative, Talent Marcel, and Galeria. Now leading the ship at Publicis Brasil as ECD, Arturo famously spent five years heading up the Heineken account—helping the brand hit the #1 spot in Brazil for the first time ever. His portfolio spans everything from Budweiser and Brahma to Itaú and Vivo. With nearly 10 Cannes Lions under his belt and a trophy case filled with One Show, Clio, and LIA awards, he’s one of the most decorated creatives in the Brazilian Creative Club.

Juanita Escandon Salazar is an Industrial Designer with 9 years of experience working in marketing and advertising, 5 of them working for Apple at TBWA Media Arts Lab. Across the career she has collected achievements such as earning a scholarship to attend a TBWA global academic program in 2019, being relocated to Mexico to work at her current agency, attending See It Be It Latam in 2022, and taking part of female empowerment initiatives to promote gender equity in the industry.
With the latest Shot on iPhone campaigns from Mexico and US Hispanic in which she worked (“El Lazo de Petra”, and “¡Suerte!” she has collected several awards in local, regional and international festivals (El Ojo de Iberoamérica, El Círculo de Oro, D&AD, Clio, Clio Music, Shots Awards, One Show, Cíclope, Lia, Webby’s).

In 2021 Marcos Alves was the 6th most awarded copywriter in the world according to The Drum, winning also the Silver Medal in the Young Lions Competition in Cannes.

With experience in Brazil, Germany and the Netherlands, working for global projects in Latin America, the US, Canada, UK, Europe, Turkey, Middle East, and South Africa, he offers global expertise across different cultures.

His projects Eurythenes plasticus (WWF Global), TheDropStore (Ministry of Foreign Affairs NL), and The Glitch (Alzheimer's Initiative Germany) were rewarded as a Grand Prix at the Eurobest, Clios and the New York Festivals. He's multi-awarded in the Cannes Lions with 1 Gold, 3 Silvers, 4 Bronzes. His goal now is to help shape the next generation of outstanding creatives around the world.

An experienced professional with a proven track record of building strong solutions in multinational, complex, competitive and highly regulated business environments; forged in a multi-track career spanning sales, research and ultimately marketing.

Solid experience in Business Planning, value driven marketing from strategy to execution, New Product Development, Market Research, Digital and Purpose Driven Marketing.
Inspirational, self-determined, resilient, collaborative leader who enjoys converting ideas to reality.

Outside of work, Zeynep finds joy in nature, art, traveling and exploration, while also sharing her knowledge through lectures and mentorship. Married with a daughter, she finds fulfillment in both her personal and professional life.

The most awarded teacher from Russia for student work at the British D&AD competition, creative director, and designer with many years of experience in preparing successful cases in the creative industry. Author of the book: Thinking as a Tool - 10 Strategies for Solving Any Problem.

Leila is a Creative Director and Brand Strategist, and the founder of BrandForma — a strategic branding agency based in Kazakhstan. Her work sits at the intersection of brand strategy, identity, and packaging design, with a focus on building brands that strengthen the businesses behind them.

Her work has been recognized internationally - at the Pentawards and Dieline Awards.

Leila has served as a Jury in categories Branding, Design, Industrial Craft at the festivals TAF! and Spikes Asia.

Versatile design leader driven by a passion for innovation and change.
Head of design at Arrival.
Founder of Together With You.
Lead Concept Designer at McLaren

Maria is a leader with successful experience implementing social and educational initiatives in Central Asia more than 20 years.
She has managed programs aimed at developing education, women's entrepreneurship, and strengthening communities in Kazakhstan.
She is a graduate of the Global Executive MBA at IESE, focusing on strategic vision and scaling social impact through innovation and digital transformation.

Laura Ballesteros has built her career across leading creative agencies in Colombia and Latin America, including Leo Burnett, Proximity Colombia, DDB Colombia, and currently Edelman LatAm, where she works as a Senior Creative Copywriter. This path has allowed her to understand different creative cultures and standards — from classic advertising to earned-first, reputation-driven creativity.

Before advertising, Laura studied and worked in journalism and political communication, a background that continues to shape how she evaluates ideas today. It gives her a strong sense of context, clarity and responsibility, and makes her especially attentive to what ideas say, how they say it, and how they live in the real world beyond execution.

She is also actively involved in the Colombian creative industry, participating in community initiatives such as Círculo de Creativas, speaking at events, mentoring, and contributing to spaces that foster dialogue, diversity and collaboration. Laura has a strong interest in global creativity and cultural exchange; she has studied English and French, enjoys working across markets, and values ideas that connect people, cultures and disciplines.

Her work has been recognized both as a student and as a professional at major international and regional festivals, including Cannes Lions, D&AD, The One Show, Clio, Effie, LIA, El Ojo de Iberoamérica, El Dorado, The Drum, YouTube Awards, New York Festivals and Mad Stars, with multiple Grand Prix, Gold, Silver and Bronze awards across categories such as creative strategy, PR, media, social, influencer marketing, entertainment and brand experience.

In addition, Laura has participated in global talent programs such as See It Be It LatAm (2020/2023) and the Cannes ERA Programme (2025).

Vladimir runs one of the leading PR agencies in Russia, TWIGA PR (No. 2 in Russia in the leading industry ranking). Currently, Vladimir is the commercial director of the TWIGA PR agency and is responsible for the operational management and development of the company. Vladimir also worked on the development and implementation of PR strategies for the largest Russian and international companies in the categories of IT, FMCG, Retail, finance, auto, pharma and others. Vladimir also teaches at several leading universities in the country, specializing in brand reputation and capital management, HR branding, crisis management, and more. In addition, right now Vladimir has completed postgraduate studies in the field of media communications and journalism and is finishing work on a PhD dissertation for its defense and obtaining an academic degree.

Diana was part of See it Be It 2019 in El Dorado, and also See It Be It shortlist 2024 at Cannes, she is founder of Círculo de Creativas Perú, won the first Cannes Lion for Scotiabank and Wunderman in Peru (Media). She is one of the first Creative Directors in her country, was Cannes Lions shortlist jury 2022, and helped develop The Juju Agency to become one of the best Independent Agencies in her country. Now she is working in important projects as Independent Creative Director.

Diana has served as a Cannes Lions Jury, El Ojo Young Talent, FIAP Young Talent.

Samuil's leadership at Bulgaria's largest communications group is driven by a core belief: creativity must be a force for growth and good. His mission is to champion work that doesn't just capture attention, but have the potential to make real impact.

This is a proven reality, celebrated with over 30 international honors like the Golden Drum, Euro Effies, and Epica awards. The journey to amplify this vision has taken him from being the first Bulgarian speaker at Cannes Lions and a member of the Global CMO Growth Council to graduating from the LIONS gMBA.

But a vision must be shared. That's why he brought this mission home, launching the Cannes Lions Academy in Bulgaria to ignite the next generation and build a lasting creative legacy. He is driven to seek out and award the brave ideas - the work that is not only commercially powerful, but culturally transformative.

Samuil's experience as a Jury member and Moderator includes: IAB MIXX Awards Bulgaria, Chair of the Media Jury FARA (Festival of Advertising Agencies), WARC World Awards of Effectiveness by LIONS - Customer Experience and Cultural Impact Categories, PHNX Awards PR and Media, Bulgarian Advertisers Awards, Effie Bulgaria.

Constanza Santacruz is an Associate Creative Director with over 13 years of experience in the advertising industry, leading impactful campaigns across Latin America and global markets. She has been part of award-winning teams recognized at major international festivals including Cannes Lions, D&AD, The One Show, LIA, El Ojo de Iberoamérica, El Sol Festival, The Drum Awards, Effie Colombia, Effie LATAM and El Dorado, with multiple Gold, Silver, Bronze and Shortlisted works across categories such as Outdoor, Media, Social and Integrated.

Beyond her creative achievements, Constanza has been selected for global leadership programs such as See It Be It LATAM and DDB’s Phyllis Project: Creative Pioneers, highlighting her role as a creative leader and mentor for emerging talent. Her work consistently combines strong cultural insight, craft excellence and strategic thinking, making her perspective highly relevant for evaluating Young Lions ideas under time pressure.

Dr. Gilbert is a marketing scholar, award-winning educator, and former turnaround manager with a proven track record for developing and implementing performance improvement plans under adverse conditions. He has worked in a variety of advisory roles for Fortune 1000 clients, nonprofit organizations, and local government agencies throughout the United States and internationally.

His current research examines the role of marketing strategy as a means of enhancing consumer and human well-being, the impact of positive psychological factors on performance outcomes in global B2B sales, and the promotion of agile learning through innovative pedagogies in higher education. He has published peer-reviewed articles in leading journals such as 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘗𝘶𝘣𝘭𝘪𝘤 𝘗𝘰𝘭𝘪𝘤𝘺 & 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘈𝘧𝘧𝘢𝘪𝘳𝘴, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘏𝘪𝘴𝘵𝘰𝘳𝘪𝘤𝘢𝘭 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘙𝘦𝘷𝘪𝘦𝘸, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘚𝘦𝘭𝘭𝘪𝘯𝘨, and other high-quality outlets.

Estefania is a strategist with over ten years of experience across Latin America and the U.S., currently based in New York City, with a track record of leading brand, communications, social, and digital strategy for global and regional brands including Wells Fargo, IKEA, UN Women, Nestlé, Tecate, and Almacenes Éxito. Their work has been recognized with multiple Effie Awards across LATAM and Colombia, including wins and finalists in Fashion, Health, Positive Change, DEI, Branded Content, Commerce, and Retail, as well as recognition at El Dorado and Young Lions. She has held senior strategy roles at Sancho BBDO, TBWA\Chiat\Day, and Uncommon Creative Studio, and currently work as an independent Strategy Director. In parallel, she holds leadership roles within Cannes Lions See It Be It as an alum, tutor, program co-lead, and the first strategist representative in the program’s history.

An ambitious marketing enthusiast that is obsessed with how to make brands useful, impactful and loved that consumers would pay for and support it.
A searcher for ways to impact lives of millions consumers via relevance communication, powerful visual and purposeful mission of a brand.
A lover of balance between magic of marketing and the logic of business to invest in marketing/ communication campaign that bring substantial benefits both consumers and the brand itself.
Creative Effectiveness Awarding Jury Member at Dubai Lynx and Marketers Awarding Jury Member at Vietnam Young Lions/