Diana was part of See it Be It 2019 in El Dorado, and also See It Be It shortlist 2024 at Cannes, she is founder of Círculo de Creativas Perú, won the first Cannes Lion for Scotiabank and Wunderman in Peru (Media). She is one of the first Creative Directors in her country, was Cannes Lions shortlist jury 2022, and helped develop The Juju Agency to become one of the best Independent Agencies in her country. Now she is working in important projects as Independent Creative Director.

Diana has served as a Cannes Lions Jury, El Ojo Young Talent, FIAP Young Talent.

Samuil's leadership at Bulgaria's largest communications group is driven by a core belief: creativity must be a force for growth and good. His mission is to champion work that doesn't just capture attention, but have the potential to make real impact.

This is a proven reality, celebrated with over 30 international honors like the Golden Drum, Euro Effies, and Epica awards. The journey to amplify this vision has taken him from being the first Bulgarian speaker at Cannes Lions and a member of the Global CMO Growth Council to graduating from the LIONS gMBA.

But a vision must be shared. That's why he brought this mission home, launching the Cannes Lions Academy in Bulgaria to ignite the next generation and build a lasting creative legacy. He is driven to seek out and award the brave ideas - the work that is not only commercially powerful, but culturally transformative.

Samuil's experience as a Jury member and Moderator includes: IAB MIXX Awards Bulgaria, Chair of the Media Jury FARA (Festival of Advertising Agencies), WARC World Awards of Effectiveness by LIONS - Customer Experience and Cultural Impact Categories, PHNX Awards PR and Media, Bulgarian Advertisers Awards, Effie Bulgaria.

Constanza Santacruz is an Associate Creative Director with over 13 years of experience in the advertising industry, leading impactful campaigns across Latin America and global markets. She has been part of award-winning teams recognized at major international festivals including Cannes Lions, D&AD, The One Show, LIA, El Ojo de Iberoamérica, El Sol Festival, The Drum Awards, Effie Colombia, Effie LATAM and El Dorado, with multiple Gold, Silver, Bronze and Shortlisted works across categories such as Outdoor, Media, Social and Integrated.

Beyond her creative achievements, Constanza has been selected for global leadership programs such as See It Be It LATAM and DDB’s Phyllis Project: Creative Pioneers, highlighting her role as a creative leader and mentor for emerging talent. Her work consistently combines strong cultural insight, craft excellence and strategic thinking, making her perspective highly relevant for evaluating Young Lions ideas under time pressure.