Arturo is a copywriter at heart with 17+ years of experience across Brazil’s most iconic agencies, including Africa Creative, Talent Marcel, and Galeria. Now leading the ship at Publicis Brasil as ECD, Arturo famously spent five years heading up the Heineken account—helping the brand hit the #1 spot in Brazil for the first time ever. His portfolio spans everything from Budweiser and Brahma to Itaú and Vivo. With nearly 10 Cannes Lions under his belt and a trophy case filled with One Show, Clio, and LIA awards, he’s one of the most decorated creatives in the Brazilian Creative Club.

Juanita Escandon Salazar is an Industrial Designer with 9 years of experience working in marketing and advertising, 5 of them working for Apple at TBWA Media Arts Lab. Across the career she has collected achievements such as earning a scholarship to attend a TBWA global academic program in 2019, being relocated to Mexico to work at her current agency, attending See It Be It Latam in 2022, and taking part of female empowerment initiatives to promote gender equity in the industry.
With the latest Shot on iPhone campaigns from Mexico and US Hispanic in which she worked (“El Lazo de Petra”, and “¡Suerte!” she has collected several awards in local, regional and international festivals (El Ojo de Iberoamérica, El Círculo de Oro, D&AD, Clio, Clio Music, Shots Awards, One Show, Cíclope, Lia, Webby’s).

In 2021 Marcos Alves was the 6th most awarded copywriter in the world according to The Drum, winning also the Silver Medal in the Young Lions Competition in Cannes.

With experience in Brazil, Germany and the Netherlands, working for global projects in Latin America, the US, Canada, UK, Europe, Turkey, Middle East, and South Africa, he offers global expertise across different cultures.

His projects Eurythenes plasticus (WWF Global), TheDropStore (Ministry of Foreign Affairs NL), and The Glitch (Alzheimer's Initiative Germany) were rewarded as a Grand Prix at the Eurobest, Clios and the New York Festivals. He's multi-awarded in the Cannes Lions with 1 Gold, 3 Silvers, 4 Bronzes. His goal now is to help shape the next generation of outstanding creatives around the world.

Business leader with 20+ years of experience shaping growth and strategy across complex multinational markets, bringing a global perspective informed by senior leadership and board-level roles. Known for connecting business thinking with cultural insight; building brands, platforms and collaborations that create impact beyond the category.

Passionate about the intersection of business, creativity and society, and actively engaged in mentorship, lectures and initiatives supporting entrepreneurship, art and emerging talent.