Dr. Gilbert is a marketing scholar, award-winning educator, and former turnaround manager with a proven track record for developing and implementing performance improvement plans under adverse conditions. He has worked in a variety of advisory roles for Fortune 1000 clients, nonprofit organizations, and local government agencies throughout the United States and internationally.

His current research examines the role of marketing strategy as a means of enhancing consumer and human well-being, the impact of positive psychological factors on performance outcomes in global B2B sales, and the promotion of agile learning through innovative pedagogies in higher education. He has published peer-reviewed articles in leading journals such as 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘗𝘶𝘣𝘭𝘪𝘤 𝘗𝘰𝘭𝘪𝘤𝘺 & 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘈𝘧𝘧𝘢𝘪𝘳𝘴, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘏𝘪𝘴𝘵𝘰𝘳𝘪𝘤𝘢𝘭 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘙𝘦𝘷𝘪𝘦𝘸, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘚𝘦𝘭𝘭𝘪𝘯𝘨, and other high-quality outlets.

Estefania is a strategist with over ten years of experience across Latin America and the U.S., currently based in New York City, with a track record of leading brand, communications, social, and digital strategy for global and regional brands including Wells Fargo, IKEA, UN Women, Nestlé, Tecate, and Almacenes Éxito. Their work has been recognized with multiple Effie Awards across LATAM and Colombia, including wins and finalists in Fashion, Health, Positive Change, DEI, Branded Content, Commerce, and Retail, as well as recognition at El Dorado and Young Lions. She has held senior strategy roles at Sancho BBDO, TBWA\Chiat\Day, and Uncommon Creative Studio, and currently work as an independent Strategy Director. In parallel, she holds leadership roles within Cannes Lions See It Be It as an alum, tutor, program co-lead, and the first strategist representative in the program’s history.

An ambitious marketing enthusiast that is obsessed with how to make brands useful, impactful and loved that consumers would pay for and support it.
A searcher for ways to impact lives of millions consumers via relevance communication, powerful visual and purposeful mission of a brand.
A lover of balance between magic of marketing and the logic of business to invest in marketing/ communication campaign that bring substantial benefits both consumers and the brand itself.
Creative Effectiveness Awarding Jury Member at Dubai Lynx and Marketers Awarding Jury Member at Vietnam Young Lions/