Creative strategist by passion, multidisciplinary by nature. Her experience spans agency life as a copywriter and strategy director, client-side leadership, and independent projects with several agencies across three countries, including 8 years in Paradais DDB Ecuador. She believes strategy is creative work, proven through her work with over 40 brands in 10 categories. Was selected by Adlatina as one of the Most Outstanding Creatives of 2024.

+60 awards in creativity and effectiveness, including:
Cannes Lions' Gold Young Lions Worldwide Winner in the Print Category
Gold and Silver Young Lions Ecuador Winner
Cannes Lions’ Roger Hatchuel Academy Alumni. Later, Speaker & Course Facilitator
See It Bee It Latam Selected (x2)
First Global Effie Worldwide Winner for Ecuador
First Grand Effie Latam for Ecuador
Grand Effie Ecuador Winner (x2)
Ojo de Iberoamerica Best Idea for the Country
Warc - Effective 100 Ranking - Top #25 Campaign Worldwide / Top #8 Campaign in Latam
Lux Awards Grand Prix

Vitor Menezes is Group Creative Director at VML Paris, with 17 years of experience working with global brands such as Colgate, Samsung, Fiat, Jeep, P&G, and Disney.

With projects such as Colgate – Not Every Smile Starts as a Smile, Samsung – Theater for All Ears, and Fiat – Safety Wi-Fi, his work has been recognized by leading international award shows, earning 10 Cannes Lions, a Gold Global Effie, as well as honors from D&AD, Clio, London International Awards, and The One Show.

Pooja Manek is a creative leader, a Cannes Lion Winner, and a changemaker in one. She gets immense fulfillment from being a people-gatherer, which led her to host and lead India’s first Cannes Lions See It Be It event in 2025. Over 200 women delegates comprising of women creatives, account managers and strategists spent a day listening to talks and panels by inspiring female leaders, making the first-ever edition a striking and meaningful success. In 2024, she was 1 of the 19 women leaders chosen from 1400 applications from across the globe, to represent India at the Cannes Lions See It Be It programme, a bespoke leadership accelerator for rising female and non-binary leaders.

In 2021, she was the only Indian on the Next Creative Leaders list, awarded by The One Club and 3% movement. This year she served as jury at the D&AD awards in London, chosen to judge the ‘Writing For Advertising’ category.

Over the years her campaigns for Swiggy, Cleartrip, Tinder, among other brands, have done a haul at Cannes, Spikes, Effies and Kyoorius. Her campaign for Cleartrip became the first and only silver lion for Talented agency in the founding year. She is known for her pivotal role in helping both local and global iconic brands find their voice in the modern world. She’s also a part of the adjunct faculty at MICA and Miami Ad School, helping shape the creativity and voices of the next generation of stellar creatives. As the founding member of talented, one of the very few employee-owned agencies in the world, Pooja is trying to reimagine the agency experience by changing everything that she has been angry about – in her previous stint and with the industry at large, such as pay disparity, credit hogging, no work-life balance, lack of representation, to name a few.