August 26, 2025
Celebration at the pool
What is Cannes Lions Nu Edition?
This is an informal celebration of the Kazakhstan achievements at the International Festival of Creativity Cannes Lions 2025 - Bronze Lion, Silver Lion, shortlists
- 250 guestsThe brightest representatives of marketing and creative industries - brands, agencies, production companies, influencers, mass media
- buffetBuffet and pleasant alcoholic drinks
- brandsActivities from partner brands events aimed at creating a unique customer experience
- activitiesUnique activations aimed at awakening of creativity and getting prepared for the new marketing year
Event theme - Leo-inspection
All guests of the Cannes Lions Nu Edition will go through series of activities related to inspection of Lion's both health states - physical and mental
Marketing and Creative Confessions
In the Confession Booth, everyone will be able to say out loud what has been hurting them for a long time:
Here you don’t need to keep up appearances, you don’t need to report on KPIs or put on a smile under a glossy victory. Only the truth. About failures, fears, doubts and what remains behind the scenes.
- how you burned out again by autumn,
- how tired you are of being “young and promising”,
- how you do it well but remain in the shadows,
- how to deal with impostor syndrome, work with a zoomer or be that zoomer.
Here you don’t need to keep up appearances, you don’t need to report on KPIs or put on a smile under a glossy victory. Only the truth. About failures, fears, doubts and what remains behind the scenes.
Lion's powers
There will be several Lion-examination points on the event grounds – a symbolic diagnostic of the inner beast.
Each guest will receive a Lion Passport and will be able to go through four stages:
Photo for a passport. Visual confirmation of participation.
Vision test. Two tables: classic (according to Sivtsev) and branded (company logos).
Hear my roar. A table with candles: to get a mark, you will have to blow so that all the candles go out.
Jump for the Titan. We will measure the height of your jump. The highest jump will receive the seal of the Titanium Lion, the highest award of the Cannes Film Festival.
Each guest will receive a Lion Passport and will be able to go through four stages:
Photo for a passport. Visual confirmation of participation.
Vision test. Two tables: classic (according to Sivtsev) and branded (company logos).
Hear my roar. A table with candles: to get a mark, you will have to blow so that all the candles go out.
Jump for the Titan. We will measure the height of your jump. The highest jump will receive the seal of the Titanium Lion, the highest award of the Cannes Film Festival.
Location - Delight Pool Almaty
Located in a very nice place at the Gorky Park with a controlled entrance, bars, food, stage and everything you need to stay cool during hot summer days.
Dear partner!
We invite you to join the event as our partner and end a summer season with a big bang for the marketing and creative industries. We will help you to arrange and communicate your brands values in the most organic and involving ways.
Overall budget for the event is already 6 800 000 tenge.
We expect that interested partner of Cannes Lions Nu Edition event can contribute from 1,5 to 2 mio tenge, excluding VAT + product for the event.
Overall budget for the event is already 6 800 000 tenge.
We expect that interested partner of Cannes Lions Nu Edition event can contribute from 1,5 to 2 mio tenge, excluding VAT + product for the event.
What we did not mention...
If you have any doubts, please tell us about them in the form below. We will take everything into account.
Organizers
Companies and people that you know
- Askhat UskembayevA School of Creative Bravery
- Assel KalbayevaAlmaty Agency
QUESTIONS?
E-mail: ask@askhatus.com
Phone: +7 701 715 3035
Telegram: https://t.me/Askhatus
Phone: +7 701 715 3035
Telegram: https://t.me/Askhatus