With 18 years of experience in the advertising industry, Yuliya Tushina has consistently driven transformative growth and innovation across multidisciplinary teams and clients.

Under Yuliya’s creative leadership GForce has become the most awarded agency in Kazakhstan and Central Asia. The only agency to have ranked first in the Creativity Rankings six times and been named "Agency of the Year" at the Jolbors Festival. The agency has also won the Grand Prix, earned the title of "Agency of the Year," and claimed the top position in the Efficiency Rankings at the E+ Central Asia (Effie Awards). In 2024, the agency made history by winning Kazakhstan’s first-ever Cannes Lions, securing a Gold at the Cannes Lions International Festival of Creativity.

Roman has worked at BBDO Group for over 14 years, 11 of which he has headed the creative agency Instinct.

In 1994, he started as a designer at Independent Media. Two years later, he moved to the Publicis agency as an art director, and since 1998, he has worked at TBWA.
Roman joined the BBDO Moscow agency in 2000, and in 2003, together with Yaroslav Orlov, he headed the creative department of Instinct.

Roman Firayner has developed advertising campaigns for Alfa-Bank, IKEA, MEGA, Nike, InTouch, Dell, iRu, Pyaterochka, Petelinka, Wrigley, Pepsi, Beeline, MTS, MegaFon, VTB 24, Audi, the car manufacturer AvtoVAZ, M.Video, Eldorado, Yandex, Shebekino, Nidan juices and other major advertisers. His work has received awards at Cannes Lions, London International Award, Webby, Moscow and Kiev International Advertising Festivals, as well as at the Epica, Golden Drum, Golden Hammer, Idea!, ADCR Russia, D&AD and White Square festivals.

An expert in regular management with 20 years of experience in management positions.
Core value: knowledge and practice of implementation, certification and audit of management systems of medium and large Companies in accordance with the requirements of international standards of the ISO series.
Specializes in the implementation of technologies and software for the automation and digitalization of sales and marketing processes.
Member of the advisory committee on the development of insurance in the Republic of Kazakhstan and the introduction of digital channels for exchanging data between market participants in the financial market.
Achievements:
1. Champion of Kazakhstan and Central Asia in athletics.
2. 23 years in alpine skiing.
3. Brought three Companies of the Republic of Kazakhstan to certification of quality management systems.
4. Introduced electronic insurance in the Republic of Kazakhstan.
5. Was part of the team that for the first time in the Kazakhstan market ensured a change in the insurance Company industry.

Karim Bartoletti started his career as an agency producer at DDB/Chicago.
He left DDB as an Executive Producer to become SVP/Director of Broadcast Production at Y&R/Chicago. In 2002 he became a Partner in the Production branch of Filmmaster. In 2014 he joined Indiana Production and became Partner as well as Executive Producer of the Advertising department.