For the second year in the country and region, we are holding a qualifying competition among professional young creators and marketers under 30 years old, the finalists of which will meet with the strongest colleagues from the Asia-Pacific region at the Spikes Asia festival. These are the Asian Cannes Lions, which no one from Kazakhstan had won before 2019. That year, for the first time in history, the Kazakhstani agency RA Kombinat won the Bronze Spike award for its work for the ForteBank client "Forte Pay". Since that time couple of creative agenices from Kazakhstan have made it to short list but never made to metal.
We will return to the Spikes Asia festival itself later, but for now I would like to draw your attention to three Young Spikes Competitions, which will be held in Kazakhstan, Kyrgyzstan and Uzbekistan in November/December 2023.
Advertisers and commercial brands in Central Asia have a unique opportunity to use the country's best creative brains to solve their communication problems or social problems that require a professional approach.
We will return to the Spikes Asia festival itself later, but for now I would like to draw your attention to three Young Spikes Competitions, which will be held in Kazakhstan, Kyrgyzstan and Uzbekistan in November/December 2023.
Advertisers and commercial brands in Central Asia have a unique opportunity to use the country's best creative brains to solve their communication problems or social problems that require a professional approach.
Askhat Uskembayev
a man who still loves advertising
The essence of the Young Spikes Competitions Central Asia 2023
The essence of the competition is to create a creative idea in a very short time frame (24 hours) according to a very clear and inspiring brief. Each category of the competition has its own brief:
- The idea of an Integrated campaign in three different media
- The idea of promotion in the online environment
- PR campaign idea
This is a unique opportunity to dramatically change a professional career and draw attention to the brand participating in the competition
The main goal of the competition is to stimulate the creative and marketing industry to produce bright heads - people who are not afraid to solve modern communication problems in the most effective ways and who are able to change both business and their environment for the better. Especially now, in the new economic conditions, such skills are worth their weight in gold.
For advertisers, this is a chance to get interesting advertising ideas for their brand or brand. Since this is a competition, all participants give their best to create the most creative advertisement. For more than 20 years, authoritative world studies (The Gunn Report, WARC, The Case for Creativity) have drawn a direct relationship between the level of advertising creativity and its impact on business performance. The more creative the advertising, the more effective the business. Want a fresh look at advertising your product or service? Take a look at some of the best Young Spikes and Young Lions advertising work for domestic and international advertisers since the Young Lions competition has been in our region since 2012:
Digital Category
Some of the works created
Eurasia Central Asia Kazakhstan Fund
The 2020 brief set the task of attracting the attention of Kazakhstanis to the problem of insufficient accessibility of urban infrastructure for people with disabilities and to take part in the development of an interactive map with marks of points accessible to them and those not yet accessible.
A Public Fund "KotoPios"
The participants of the competition in 2022 were faced with the task of attracting public attention to the problem of overpopulation of the "KotoPios" public fund and convincing people to take their furry pets home.
Unstereotype Alliance
At the 2022 Global Young Lions, the Unstereotype Alliance platform set a challenge to "Inspire 18-30 year olds in Brazil, South Africa, Turkey, UK and US to take long-term action against stereotypes. 'Say nothing, change nothing' is the key message that should be emphasized at all stages of the campaign to encourage people to become stereotype fighters rather than passive observers.”
Unstereotype Alliance
At the 2022 Global Young Lions, the Unstereotype Alliance platform set a challenge to "Inspire 18-30 year olds in Brazil, South Africa, Turkey, UK and US to take long-term action against stereotypes. 'Say nothing, change nothing' is the key message that should be emphasized at all stages of the campaign to encourage people to become stereotype fighters rather than passive observers.”
Integrated Category
Some of the global works Young Spikes Integrated 2022
A competition in this category has not yet been held in Central Asia
A competition in this category has not yet been held in Central Asia
PR Category
Some of the global works
A competition in this category has not yet been held in Central Asia
A competition in this category has not yet been held in Central Asia
In 2022, the Global Young Lions were tasked with creating a PR campaign in support of UNESCO's "I am an Anti-Racist" campaign to engage youth (15-25 years old).
Key message: We can all make a huge impact and change society by actively taking a stand against racism in our daily lives.
Key message: We can all make a huge impact and change society by actively taking a stand against racism in our daily lives.
In 2022, the Global Young Lions were tasked with creating a PR campaign in support of UNESCO's "I am an Anti-Racist" campaign to engage youth (15-25 years old).
Key message: We can all make a huge impact and change society by actively taking a stand against racism in our daily lives.
Key message: We can all make a huge impact and change society by actively taking a stand against racism in our daily lives.
WE OFFER
We offer you cooperation within the framework of the 2023 competition and are ready to include your brief in one or more categories of the competition. As a result, you will receive several advertising ideas (from 10 to 30) that will differ from the average market ideas that everyone is already accustomed to. Be different for the better. All of them can be used for actual advertising of your brand, since we will transfer the rights of use to you.
3 categories of the Young Spikes Competitions
Registration from October 16 to November 29, 2023
Competition from December 1 to 2, 2023
Announcement of winners - December 21-22, 2023
The Finals in Singapore - March 2024
Competition from December 1 to 2, 2023
Announcement of winners - December 21-22, 2023
The Finals in Singapore - March 2024
Young Spikes INTEGRATED
Teams of 2 people must come up with an integrated campaign that responds to a task in a real client’s brief and distribute detailed implementation in at least three media.
Art Directors, Copywriters, Brand Managers, Marketers, Strategists and Planners, Account Managers, PR Specialists and other marketing communications specialists are allowed to participate.
Art Directors, Copywriters, Brand Managers, Marketers, Strategists and Planners, Account Managers, PR Specialists and other marketing communications specialists are allowed to participate.
Young Spikes DIGITAL
Teams of 2 must create a digital campaign that uses modern digital technology and demonstrates a creative solution to a problem posed by a real client.
Art Directors, Copywriters, Brand Managers, Marketers, Strategists and Planners, Account Managers, PR Specialists and other marketing communications specialists are allowed to participate.
Art Directors, Copywriters, Brand Managers, Marketers, Strategists and Planners, Account Managers, PR Specialists and other marketing communications specialists are allowed to participate.
Young Spikes PR
Teams of 2 must develop an innovative PR campaign in response to a question posed by a real client in a brief.
Art Directors, Copywriters, Brand Managers, Marketers, Strategists and Planners, Account Managers, PR Specialists and other marketing communications specialists are allowed to participate.
Art Directors, Copywriters, Brand Managers, Marketers, Strategists and Planners, Account Managers, PR Specialists and other marketing communications specialists are allowed to participate.
Cost of participation of a creative partner in one category
- 1 million tenge
- 1 million tenge
In return for this fee, you receive from 10 to 30 final works with a new and very creative look at how your message can be conveyed to your target audience as effectively as possible through a PR campaign idea, promotion idea in Online environment, an Integrated campiagn idea.
And you know what? We can do even better! You can let Young Spikes create a communication idea not for your brand, but for a social problem, because people are always more willing to respond when a brand works to improve society. Let's say, a Tiger Beer wants to help Almaty cats in animal shelters and stray cats to find their loving owners.
And you know what? We can do even better! You can let Young Spikes create a communication idea not for your brand, but for a social problem, because people are always more willing to respond when a brand works to improve society. Let's say, a Tiger Beer wants to help Almaty cats in animal shelters and stray cats to find their loving owners.
We offer you A Competition Partner status to support your brand in exchange for your partner's fee
In us you will receive allies not only during the competition
Online resources of Young Spikes/Young Lions in Central Asia
- On the official web-site - http://canneslions.today/spikes-asia-young-spikes-2023-24
- On the Facebook page - https://www.facebook.com/younglionskz/
- On the Instagram page - https://www.instagram.com/younglions_kz_uz_kg/
- On the Facebook page - https://www.facebook.com/younglionskz/
- On the Instagram page - https://www.instagram.com/younglions_kz_uz_kg/
Interview with a representative of a partner
- During the competition
- After the competition
- After the competition
Inclusion of a partner's representative in the star jury of the competition
Depending on the selected category - Digital, Integrated, PR
Using a brief with your brand for a competition project
- Depending on the selected category - Digital, Integrated, PR
- The competition organizer will help you formulate the most concise and understandable brief according to international standards
- The competition organizer will help you formulate the most concise and understandable brief according to international standards
Possibility of carrying out promotional activities
- During registration of participants in the selected category
- During preparation and participation in the finals of the regional Young Spikes from January 15 to March 7, 2024
- During a trip to the Spikes Asia International Festival of Creativity from March 11 to March 17, 2024
- During preparation and participation in the finals of the regional Young Spikes from January 15 to March 7, 2024
- During a trip to the Spikes Asia International Festival of Creativity from March 11 to March 17, 2024
Analysis of 2 global business cases from your or related category
Business cases are collected based on tasks and goals similar to your business. The materials will contain information about the state of the market, industry, behavior of consumer groups, business and marketing goals, features of insights and solutions, and the results of implemented activities. For convenience, business cases will be translated into Russian.
Loyalty of young, active consumer and influencing audiences
Young people value companies and brands that don’t just give out material gifts, but help identify and channel everyone’s talent in the right direction.
Possibility of using received ideas and materials
The organizer grants you the right to modify and use the ideas created in the selected category. You will be able to use them to actually promote your products and services.
Our contacts:
+7 701 715 3035
develop@creativity.kz
develop@creativity.kz
Askhat Uskembayev's School of Creative Bravery
Navoi Towers Business Сenter, office 501
Zhandosova Str., 98
Almaty, Kazakhstan
Navoi Towers Business Сenter, office 501
Zhandosova Str., 98
Almaty, Kazakhstan