Мобильное

FILM CATEGORY
BRIEF

Young Lions Competitions Uzbekistan 2022
including participants from Kazakhstan and Kyrgyzstan
CLIENT
The Ilkhom Center for Contemporary Art or the Ilkhom Theater is one of the first non-state theater groups in the Soviet Union. The only theatrical group independent of the state in Uzbekistan.

The Ilkhom Theater, one of the first professional non-state theaters in the history of the former Soviet Union, was founded in 1976 by director Mark Weil and a group of graduates of the Tashkent Theater and Art Institute. From the very beginning, the theater was formed as an ensemble consisting of freely improvising, sensitively hearing and understanding soloists.

The original name of ESTM was "Ilkhom" (experimental studio of theatrical youth - actors, artists, musicians, theater critics).
Years have passed. Since 1985, the time of freedom has come. By this period, "Ilkhom" managed to gain fame. As a truly independent theatre, somewhat ahead of its time, it managed to say a lot to the world before the outbreak of Perestroika and therefore did not want to repeat itself. Approximately from 1986 to 1990. “Ilkhom lost interest in plays with words and for a long time plunged into experimental work on performances without words. Performances-actions, visual theater-metaphor, theater of clownery. The life of a virtually new Ilkhom has begun. The actors who played the performances "Ragtime for Clowns", "Clomadeus", "Petrushka" brought new energy and a sense of the theater of the new time to Ilkhom.

Since 1989, the year the Studio of Dramatic Art was created on the basis of the theater, it can be considered that the next, or rather the third stage in the life of the Ilkhom Theater began. The graduation performance of the 1st studio (1993) was a fantasy performance about Samarkand, uniting the “Ilkhom” generations, based on the comedy “Happy Beggars” by K. Gozzi. The directors of the performance synthesized in it the traditions of the comedy dell'arte with the traditional Uzbek folk comedy - maskharaboz. To date, the theater has released Studio XI.
The fourth stage of the creative life of the Ilkhom Theater began after the tragic event of September 7, 2007 - the death of its permanent leader and founder, Mark Yakovlevich Vail. In memory of the deceased, Ilkhom became known as the Mark Weil Theater. Actor Boris Gafurov became the artistic director of Mark Weil's Ilkhom Theatre.
More than 10 years ago, the theater received the status of an NNO (Nongovernment Noncommercial Organiation) and became known as the Ilkhom Center for Contemporary Art (CCA Ilkhom).

The modern repertoire of Ilkhom is diverse - from works of world classics to works by young authors from all over the world, many of which were presented to the audience for the first time in this theater.
Today, the Mark Weil Theater "Ilkhom" is a cult place in the city that combines:
1. Theater venue - more than 20 performances: from world classics to modern drama.
2. Exhibition Hall - Public Art Festival, exhibitions of artists and photographers
3. Projects:
a. llkhomRockFest - performances by rock musicians
b. llkhomJazzCIub - jazz evenings, master classes, invited musicians from the CIS countries, Europe and the USA
c. Artyom Kim's laboratory "Theater + Music". Musical evenings of the Omnibus Ensemble
d. Inclusive theater laboratory - socialization of people with disabilities.
e. Master classes for adults and children in acting, vocals and stage speech
f. Contemporary Drama Festival

Thanks to its reputation and long-term creative connections, Ilkhom has been such a center for decades, bringing together actors, artists, and musicians.
“Our stage is just unedited life and real people. Finally, we are simply free to experiment with form and style in our performances, without declaring any commitment to any ideology” (Mark Weil).
PROBLEM
Over the past 10 years, attendance at the Ilkhom Theater has fallen by 40%.
The number of those wishing to enter the Professional Studio of the Ilkhom Theater has decreased by 70%. Which indicates a loss of interest in the creative profession.
People began to go to the theater less, because lack of technical equipment and financial dependence do not allow the theater to develop and remain attractive in the realities of the 21st century. Not only offline, but also online.

The problem is that we cannot produce a quality product and create new ones like the Center for Contemporary Art:
- Actors leave, they need to earn money;
- There is no way to hire professional marketers, designers who can package the product;
- There is no necessary technical base for creating unique performances;
- There is no prepared space to hold high-quality art residences;
- There is no space and opportunity to make our Studio with a unique system of education, created on the basis of the theater - free of charge.

We are ideal product manufacturers, but we are not professional enough to manage development, attract investments and agree on the terms of interaction with investors. We see a great future for the Ilkhom Center for Contemporary Art not only in the form of a theater, but also in other important formats - from music to visual art performances. But in order to reach this ideal future, where Ilkhom becomes a large and attractive center of modern culture, we need help.
SOLUTION
Creating a favorable cultural climate is the key to the prosperity of business in the country. That is why cultural ecology should be given no less attention than natural ecology. The attractiveness of a country for the emergence of local brands and for attracting international investment is largely determined by the level of its cultural development. Even professional specialists, when thinking about relocation, look at three factors, the country's financial potential, infrastructure, and spiritual needs. The theater falls into the last two. We call on the business community of Central Asia to become partners in solving this problem and to support the development of Ilkhom financially and technically.

This can be achieved through the creation of the Board of Trustees:
The Board of Trustees is the self-governing body of almost any popular theater - from the Moscow Art Theater to the National Theater of Great Britain. The Board of Trustees may include both investors and their representatives, including professional managers and specialists.

The tasks of the Board of Trustees are:
- Assistance to the Center for Contemporary Art "Ilkhom" in the development of the material and technical base, raising funds to ensure the activities of "Ilkhom";
- Development and implementation of plans for its activities in the interests of Ilkhom, its viewers and project participants;
- Assistance in improving the working conditions of the theater troupe;
- Strengthening the material and technical base;
- Assistance in the establishment and development of international cooperation in the field of theatrical art;
- And other targeted use of the funds of the Board of Trustees.
COMMUNICATION GOALS
Create awareness of the possibility and need to become a member of the Board of Trustees of the Ilkhom Center for Contemporary Art.
TARGET AUDIENCE
  1. Owners of large and small businesses
  2. Cultural funds
  3. Artists
  4. Banking structures
  5. International organizations
  6. Diplomatic Corps

Geography: Uzbekistan, Kyrgyzstan, Kazakhstan, Turkmenistan, Tajikistan
WHAT DO WE WANT THEM TO DO?
We want them to become interested in the opportunity to join the Ilkhom Board of Trustees and help revive the legendary Ilkhom Theater in a new, modern form, as befits a center of contemporary art.
KEY MESSAGE

Help us revive the legend.

WHAT ELSE DO YOU NEED TO KNOW?
First, Ilkhom is a repertory theater, on the stage of which world classics and modern dramaturgy are widely represented.
We are the only theater in Central Asia that uses subtitles for English speaking audiences.
Our audience largely consists of citizens of other countries who came to Uzbekistan for work or as tourists.

We have major awards:
- Prize "Action" (2006), established by the Council under the President of the Russian Federation for Culture and Art to support Russian theatrical initiatives for the Laboratory of Young Directors of the Central Asian Region and Kazakhstan.
- Prize Le Prix Paris-Europa / Paris - Europe (2007). The Paris-Europa Prize symbolizes Europe and aims to promote and reward the most significant projects in the field of theatrical arts and culture in general.
- In 2011, the Mark Weil Theater "Ilkhom" was awarded the Prince Claus Prize of the Netherlands Royal Foundation. The award is given to individuals, groups or organizations for outstanding achievements in the field of cultural and social development of society. The international jury awarded the Ilkhom Theater an award "for a high level of theatrical skill, a unique combination of modern theatrical forms with a classical theater school, street theater traditions and improvisation."
- Over the past 20 years, Ilkhom Theater performances have been presented at more than 35 International Theater Festivals in 22 countries, including Austria, Bulgaria, Germany, Italy, Holland, Denmark, Norway, Ireland, Yugoslavia, USA, Russia , Japan, France, Poland, etc., as well as 20 non-festival tours.

The strategic partner of the theater for many years has been the Swiss Cooperation Office of the Embassy of Switzerland in Uzbekistan.
Also, the projects of the theater at different times were supported by:
- Embassy of France in Uzbekistan
- Embassy of the Republic of Poland in Uzbekistan
- EU Mission in Uzbekistan
- UNICEF
- Goethe Institute in Uzbekistan
- US Embassy in Uzbekistan
- Embassy of Israel in Uzbekistan
- Embassy of Germany in Uzbekistan
- Fund for the Development of Culture and Art of the Republic of Uzbekistan
- Trademark Nescafe Gold
- BEELINE (Uzbekistan)
- Epson Company
- Yamaha (representation in Uzbekistan)
- KNAUF Company

We have never received subsidies from state organizations and cultural institutions of Uzbekistan.
MANDATORIES
- Theater logo
- Website of the Ilkhom Theater: http://ilkhom.com/
DELIVERABLES
1. A horizontal video film up to 60 seconds.
2. The written explanation (300 words) in a separate vertical “.pdf” file A4:
- A short summary of what happens in the film (150 words)
- Cultural/context information (150 words). Please explain any cultural terms, references or viewing context which you feel need explanation.
3. Sound and voice(s) must be in Russian language.
4. Subtitles must be in English language.
5. No dubbing in English must be provided.
6. The film must be provided in “.mov” or “.mp4” formats. The written explanation must be provided in “.pdf” format (horizontal).
7. You can create as many films as you want and can.

No names, logos or any kind of information about participants on the creative work, please.
Files must be transferred via WeTransfer file sharing service. Internet link for the download must be provided to: official@canneslions.today until 21-00 +5GMT (Tashkent time) or 22-00 +6GMT (Almaty time), 1st of May 2022.
Filename of the film must be XX Film YY where XX is the letter code of your country (UZ, KZ or KG) and YY is the number of your team (example KG Film 03). If you provide several films then add -01 or -02 to the name of the file (example UZ Film 05-01).
Filename of the Explanation must correspond to the name of the file with the film.
Criteria for the Film Jury to be considered by your team:
- Created with the insights taken into account.

- Delivers a key benefit of the product/service.

- Has a strong potential for virality.

- Corresponds to the requirements and mandatories.
- If the idea is original for the category.
- If the idea is original for the market overall.

Criterion “Created in time” - to be set by the Organizer based on the time the work was received.
VIDEO-TRAINING BY JUAN PABLO VALENCIA
(FCB ARTGROUP TICCA)
It was recorded during previous
Young Lions Competitions Film
EXAMPLES OF FILM WORKS 2020
GOOD LUCK,
YOUNG LIONS!
FILM ЖЮРИ
Juan Pablo Valencia
Региональный креативный советник
FCB Artgroup (TICCA)
Анастасия Ли
CEO, Продюсер
Гибридная видео-продакшн студия DBLA
Узбекистан
Алексей Есипов
Продюсер, режиссер
Sintez Studio
Казахстан
Организатор конкурса Молодые Львы Узбекистана 2022
Школа Креативной Смелости Асхата Ускембаева
- Тренинговая и консалтинговая компания, работающая с рекламодателями, коммуникационными агентствами, ВУЗами в Казахстане, России, странах Центральной Азии и Восточной Европы.
- Эксклюзивный официальный представитель Международного Фестиваля Креативности Каннские Львы в Казахстане, Кыргызстане, Узбекистане, включая крупнейшие региональные фестивали креативности Spikes Asia, eurobest, Dubai Lynx, AMES.
- Издатель книги "Аргумент в пользу креативности".
Партнеры конкурса Молодые Львы Узбекистана 2022
MA'NO Branding
Брендинговое агентство - 3 года подряд лучшее в Узбекистане и Центральной Азии.
Маркетинговая Ассоциация Узбекистана
Маркетинговая ассоциация Узбекистана – крупнейшее профессиональное сообщество Центральной Азии. Создано в декабре 2016 года. Сегодня Ассоциация – это более 120 компаний партнеров и более 100 экспертов в области маркетинга. Целью Ассоциации является объединение юридических лиц и экспертов, заинтересованных в развитии маркетинга в Узбекистане, представление профессиональных интересов, совершенствование профессиональных норм и развитие кадрового потенциала маркетинговой отрасли, международное сотрудничество в области маркетинга и рекламы.
КОНТАКТЫ
E-mail: official@canneslions.today
Телефон: +7 701 715 3035
Telegram: Young Lions Uzbekistan