It is human nature to block fear. And he does it in various ways. Someone protests or shows aggression, and someone is completely closed from the society. Considering coronavirus phenomena, we can say that today the media manipulate people with a fear of death and fines for violating quarantine. This exhausts a person and forces them to stay ineffective in front of the virus.
In our video, we decided to convey that people should observe safety measures not out of fear of getting sick, but out of love for our loved ones and relatives. This idea is expressed through the characters' memories of our loved ones when they follow safety rules and what they do after that (put on a mask correctly, use antiseptic, etc.). We aimed to change the audience's perception and change direction from a negative context to warmer feelings.
For every Kazakhstani, love and caring for loved ones, and respect for elders are essential. Family, children, family values , and traditions have always been the basis of our society and culture. That is why we have chosen the image of a family, a child and a loved one as the central symbol because the family and loved ones are the primary sources of love. This should remind every Kazakhstani for what he must observe security measures. And if poets praise love in poetry, writers in prose, then our people do it through the silent deeds shown in the video.