How to promote Young Spikes Competitions Central Asia in the region and around the world?

An inspiring story of the birth of the unique trophy of the Young Spikes Central Asia Competitions.

We felt unfair that Young Spikes Competitions do not have their own trophy. A memorable and unique. That is why we collaborated with Cheil Worldwide Kazakhstan creative director Nurlan Satarov to develop one. A Spike made of Lego.

Not only it turned amazing and created a big buzz in the industry. It even got into a shortlist at the White Square International Advertising Festivals 2024!