To stimulate the interests to the Young Lions Competitions in the region we've run a series of video-interviews with the past winners in Kazakhstan and Uzbekistan.
We talked about:
- reasons they decided to compete
- what makes them tick in their profession
- changes in professional career from the very first participation in Young Lions (some them participated more than 1 time)
- professional challenges they see this year
- message to all Young Lions competitors.
This helped us not only run the Competitions but attract completely new type of competitors from
PR and
Media! This never happened before!