Then we translated them into our language, prepared a showreel of 50 TV Commercials and invited market leaders from brands, agencies, production companies to gather, network, predict the winners via special voting form (pick 20 out of 50 films) and have fun.
We've managed to gather 150 guests including journalists and attract the coolest alco- and non-alco partners in the country: Heineken, Diageo, Red Bull Kazakhstan, ForteBank.
The Cannes & Roses winners, who got the highest scores among all guests, will be awarded in July after the Cannes Lions Festival.
We secured love and attention to Cannes Lions even from those who cannot afford to join the actual festival at Cannes.
We thought that we've made a party of the year based on guests and media feedback... That time we did not know what lies ahead... in September...