1. Single double page spread A3 landscape print ad (42 x 29.7cm)
2. The written explanation (300 words) in a separate vertical “.pdf” file A4:
· Cultural/context information (150 words). Please explain any cultural terms, references or context which you feel need explanation.
· Insight (150 words). Please explain the insight and strategy behind your work. Target audience, relevance to the briefYou can create as many Print ads as you want and can.
All texts and titles must be in English.
All images must in CMYK mode with resolution of 300 dpi.
Files must be saved in “.psd” format with no more than 100 Mb in size.
All vector images must be in CMYK mode and saved as “.ai” format.
For preview purposes please attach a “.pdf” file no more than 10 Mb in size.No names, logos or any kind of information about participants on the creative work, please.
Files must be transferred via WeTransfer file sharing service. Internet link for the download must be provided to: firstname.lastname@example.org
until 20-00 +6GMT (Almaty time), 30th of April 2022
of the Ad
must be XX Print YY
is the letter code of your country (KZ), YY
is the number of your team (example KZ Print 01). If you provide several print ads then add -01 or -02 to the name of the file (KZ Print 01-01).
Filename of the Explanation
must correspond to the name of the file with the Ad.